The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers

Marketing funnels have been the go-to framework for an Analog world and the early days of the Internet. And there’s no doubt they’ve been effective. This approach worked well—but only because people had a small network.

As a marketer, you have to beware of the over-funnelization of marketing.

People today are more informed, connected, and empowered than ever before. They don't want to be pushed—they want to be engaged. They want experiences that make them feel like they matter. And they spread those word-of-mouth recommendations like wildfire through social media and online reviews.

Marketing is no longer about pushing customers down a funnel.

Instead, it's about creating experiences and communities that are so legendary, people can't help but sing.

In this “mini-book” you will learn:

• Why funnels are getting more expensive, and how flywheels decrease customer acquisition costs over time
• How to develop an intentional marketing flywheel, and how it has helped companies like The Hustle, Yoga With Adriene, Beyond Type 1, and more build loyal, self-sustaining communities
• The 4 parts of the Category Marketing Flywheel framework and how it drives growth for a company by attracting, equipping, and delighting Superconsumers
• How to leverage AI to increase your efficiency, scalability, personalization, and data analysis, but also enhance creativity and elevate the customer experience
• 3 steps to follow when creating a niche, Superconsumer-driven community

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” will help you understand how to create a category marketing flywheel and community that provides new and different value to the world.

To read this “mini-book,” as well as our entire archive of writing on Category Design, subscribe to Category Pirates.

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