AI Worksheet: The 22 Laws of Category Design

This interactive worksheet is designed to complement The 22 Laws of Category Design book and help you delve deeper into the core principles of category design.

As you progress through the book, this worksheet will serve as your personal compass. It provides a structured approach to help you apply the insights you learn to your category and company. By leveraging the power of machine learning and artificial intelligence, this worksheet aims to expand your thinking, stimulate your creativity, and accelerate your journey toward achieving desired outcomes.

This worksheet contains five exercises that correspond to five Laws in the book.

• Exercise #1: Start Rejecting the Premise
• Exercise #2: Category First, Brand Second
• Exercise #3: Be Different, Not Better
• Exercise #4: How to Find Your Superconsumers
• Exercise #5: Price for Your Superconsumers

We recommend working through the exercise in order, from #1 to #5. Each exercise builds upon the next one, so doing them in order will give you the most benefit.

Ready to embark on your category design journey with the help of AI?